Master skills beyond craft and code to shape the strategy behind what ships
Today, AI has blurred the lines between traditional tech roles. Processes are evolving. Expectations are increasing. Designers are rewarded not just for the designs we ship, but for the product we shape and the impact we deliver. But our training did not prepare us for a world where design, strategy, and business are now inseparable.
PM Masterclass for Designers gives you the product, strategy, and cross-functional leadership skills to influence what ships and to operate as a strategic partner. You'll learn to find and validate high-impact opportunities, assess and prioritize user and business impact, catch flaws in data analysis, and navigate the politics that shape what ships. After building that foundation, learn to effectively apply AI to these skills.
Join 270+ designers who are driving product outcomes: “After your class, my company asked me to spend 20% of my time leading product initiatives. It's completely transformed my career.” – Senior Product Designer
If you want to be a trusted partner to PMs, get your ideas on the roadmap, influence product strategy, and future-proof your design career in a rapidly evolving industry, this course is for you.
Who this course is for
Experienced UX Designers who want to influence what ships, when it ships, and explain why it’s valuable.
Design leaders seeking new tools to uncover product opportunities and advocate for Design’s product priorities.
Designers who want stronger partnerships with PMs or are considering a shift to Product Management themselves.
This course is not intended for junior designers or non-design professionals
Join the product management course loved by designers ready to influence strategy
“Fantastic class! Helped broaden my horizons as a designer. Highly recommend!”
Kelly Huynh
UX Designer @ Google
How to get “delight” on the roadmap
Designers care about delight, but it's rarely considered a 'must have.' In this lesson, learn Ryan's framework to make the MBA case for delight.
In the AI era, unlock product strategy skills to ship your best design work
Go beyond PM fundamentals with 90+ lessons and behind-the-scenes case studies of major launches at Airbnb, DoorDash, and more.
Discover & validate new product opportunities
Find new and impactful product opportunities by analyzing your market, business, and customers
14 lessonsAssess & prioritize: Bringing your Ideas to Market
Drive forward the most impactful work by mastering the underlying business factors that determine what products ship & when
14 lessonsValidating your ideas with metrics, data, and testing
How do we know we're doing the right thing? Learn the principles of metrics, statistics, and A/B testing to validate whether to stop, reevaluate, or ship a product.
23 lessonsAligning stakeholders and defusing pushback
Even if you have a great idea backed by data and research, you still need to get buy-in from your team, leadership, and executives. Learn how to align stakeholders and influence decisions.
19 lessonsExpand your impact by using AI like a PM
Use LLMs to write research plans, build roadmaps, analyze data, and manage stakeholders
13 lessonsGet everything you need to lead strategy like a PM
90 business + AI lessons
Learn to lead strategy, analyze data, align stakeholders, and stay relevant in the AI era.
Flexible formats
Watch video lessons, join a live cohort, or do both. Learn however works best for you.
Evergreen, lifetime access
Your access to the course never expires and includes every future update to the material
You’ll also get an Invoice and a Certificate of Completion, so your employer can reimburse the course
Learn live in a quarterly cohort
Each enrollment includes access to optional live cohorts in case you prefer learning alongside other designers
Uncover new product opportunities
10:00 – 11:30 PT+ 30 min optional Q&A
Assess & prioritize product initiatives
10:00 – 11:30 PT+ 30 min optional Q&A
Validate your ideas with data & testing
10:00 – 11:30 PT+ 30 min optional Q&A
Driving alignment & defusing pushback
10:00 – 11:30 PT+ 30 min optional Q&A
Learn from Ryan Scott
Design Leader · Airbnb, DoorDash · UC Berkeley MBA
For 20 years, Ryan Scott has run multiple businesses, coached hundreds of designers, and led cross-functional teams to launch some of today's most recognizable products.
At Series-B DoorDash, he architected the company's early systems, including live order tracking, group orders, and in-app food photos.
At pre-IPO Airbnb, he rallied teams to redesign the company's most business-critical surfaces, including booking, messaging, and search.
After earning his MBA from UC Berkeley's Haas School of Business, Ryan now trains designers to master the business skills to ship the best design work of their careers.
One enrollment. Total flexibility.
Start learning today. Join live when the timing is right.
Access to any future live cohort
Instant access to the evergreen lesson library
Direct instructor access