Deep Dive Lesson
Building AI into your Design career
By Ryan Scott, Founder @ Accelerate Design. Former Design Leader @ Airbnb & DoorDash. UC Berkeley MBA
Understand what's driving AI adoption to build a strategy that unlocks top-tier design career opportunities.
There's a lot of excitement behind what AI unlocks for designers. There's also a lot of uncertainty. Designers love tools, but to insulate your Design career you'll need to know more than just the tools: You need deeper context behind the big picture.
Drawing on my UC Berkeley MBA and design leadership experience at Airbnb and DoorDash, I'll give you a unique breakdown on the economics and financial incentives driving AI adoption so you can build a design career strategy to stay ahead.
Key takeaways
Economic incentives are the driving force behind AI adoption
The pandemic created an economic shock we still feel today. To appease shareholders, companies cut costs through layoffs and AI adoption.
AI is at peak hype, but reality is setting in
Indicators show that AI hype may have passed its peak, with reality setting in about its costs and limitations. Designers diversify their skills.
Build your career strategy around Insurance, Defense, and Offense
Use AI to do faster design work, but also make sure stakeholders understand the unique value of designers while learning to step into Eng and Product work
Meet your instructor
Ryan Scott
Founder @ Accelerate Design. Former Design Leader @ Airbnb & DoorDash. UC Berkeley MBA
Ryan Scott is a multidisciplinary designer who has led cross-functional teams to launch some of today's most recognizable products.
As an early employee at DoorDash, he spearheaded live order tracking, mobile group orders, and the launch of in-app food photos. At Airbnb, Ryan led major redesigns of checkout flow, messaging platform, search platform, and mobile website.
After earning his MBA from UC Berkeley's Haas School of Business, Ryan now coaches and teaches critical business skills to emerging-design leaders.
